During tense negotiations feelings may be hurt, something may be taken the wrong way or offense is made whether or not it was intentional.
We must remember that negotiation is a business procedure and should not be personal. If something awry occurs it is best to solve the issue as soon as possible. And most of the time all it takes to get past this point is an apology. That way business can continue without ill-gotten feelings building up to put the negotiation in jeopardy.
However there are some areas in which an apology may not be accepted or even should not be accepted. If things cross the line, for instance into political incorrectness or legal issues, it may be best to end negotiations there and walk away. Because you probably wouldn't want to do business with them anyways.
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